Question:
Makeup artists often decorate brides and then post videos online. Even if the face is sometimes hidden, they show: the bride’s hair, back clothing, body features, hairstyle and adornment, these videos are shared publicly on platforms like Instagram. Is this permissible in Islam?
Answer:
Islamic ruling on displaying adornment: In Qur’an 24:31, Allahﷻ commands believing women not to display their adornment publicly except to Mehrem or Specific close relatives.
Adornment includes things like:
- hairstyles
- jewelry
- decorative clothing
- henna
- beautification
These are meant to be shown only to:
- husband
- close male relatives
- certain family members
- other women
What happens in these videos?
These makeup videos show the entire beautification process and display it to the public. Even if the face is hidden, the rest of the adornment is clearly shown. This still counts as displaying adornment.
Therefore, spreading such videos publicly contradicts the Qur’anic instruction. Social media problem: Since the rise of social media platforms, this problem has become widespread. People record everything and publish it online, even when it involves private beauty and adornment.
But Islamic guidance is clear: such adornment should not be displayed publicly.
